When he was a KU student, Emmy winner Chris Martin directed 2003's Library Revolutions, a parody of "The Matrix." Open the red book and see just how far the KU Libraries hthousego.
Two oldies but goodies. These library videos attract attention, are pretty cool and have a professional look. The real next step is to make the sale after marketing the library – get a card, visit the website, do a search, make an appointment . . . a call to action. I wonder how many libraries train front line staff how to respond effectively and build on the marketing efforts that draw people to the library’s goodness?
[via Stephens Lighthouse]